Pizza vending machine

TOPIC: Pizza vending machine

Japan is the land of the rising sun and the land of 5,400,000 vending machines, the most anywhere on the Earth. Most of these are beverage machines. Now, a new vending machine is set to be introduced that will make and bake a pizza in 3 minutes. You won't find this vending machine in Japan, a country that prides itself on gadgets. Rather, this machine was created in the land of pizza: Italy.

QUESTIONS
Why do you think this machine was developed?
Aren't there many places to buy pizza in Italy?
What possible problems do you see with this machine?
Do you think that a sushi or onigiri vending machine might succeed in Japan?

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VIDEO:YouTube video clip
STORY: The Independent - Pizza vending machine